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So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people haven't seen forever. And so, I'm ecstatic simply to have an entire brand name and an organization that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that organization now. So yeah. I've constantly questioned that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he not doing book funnels with every among these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. But number two, when individuals produce, they're the channel, we press individuals to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." Then they come back.

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Then likewise reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar every single time. Or I had to train them or I had to do workshops, all these things. Now it's just read the book, and they read the book, and then they have the aha.

That's what all of marketing and businesses is. We have to produce desire for the thing we're selling. And so books are among the most effective, if not the most effective way to create that desire. expert secrets by russell brunson. And the person who's going to check out a book is a much better consumer, by far than any other kind of customer.

They're most likely to send out, they're likely to stick. They progress people, I dislike stating that, because many people in my life that I enjoy do not read. You become a much better person by reading. And so they progress customers, much better long term things. Therefore if I can get individuals to check out a book, man, it changes them as a human (value).

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And I make that money over the next 6 months, over five months or whatever, it requires to recover cost (read russell's first). But on the book funnels, I still recover cost right away, they go through the upsell down process so I break even right away. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some extraordinary numbers. I desire to simply take a breath and I want to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and different other things.

So rather than going through them separately, which would take forever give us the approach of what the entire process looks like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the best method to sell the book is to offer it free of charge.

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It's just cover shipping." I can press people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it for complimentary you simply got to cover the shipping. It's such a good offer on the front end - businesses.

I've seen individuals who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book since we wish to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so the majority of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And after that, some worksheets and simply a 30-day difficulty that goes to the book and we put together simply a lot of things to make the value of the book much more, right? Yeah (others).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for free here." And after that we still the individuals who click on Amazon and simply purchase an Amazon anyway, because some people simply like purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. courses. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we've been checking numerous order from Bumps, which is done actually well.

Then for each book I've done, I believe you know this, however most people don't the way I do my books is I teach, I do an event live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those two, it drastically increases a great deal of times those 2 order from Bump will cover our marketing cost simply by themselves, which is, which is fantastic (products).

And after that we take them to our upsell down sell series, we alter and tweak this a lot. And so I'll talk conceptually where we opt for this, however I'm constantly attempting new things because, particularly when we invest this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. reading.

Okay, they have the book now, they have the audio book, they have the core (first book). They comprehend the core concepts of the book. And one error people make a great deal of times, I continue to make a mistake regularly and I wish to confess is, I'm alright, they bought, let's state they bought Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "But I just purchased Traffic? I think I already have traffic now." And so let's conceptually believe whenever we offer something to somebody, we simply solved the problem for them. However then we produced a new issue.

It's in fact various with physic like E-commerce products, but details items, we just resolved that issue for them. By solving that problem what is the brand-new problem that was created? . In Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (anything). So, I'm usually trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you actually need funnels.

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And so, the next thing I can't remember today, what we're evaluating, what it is, but it might be traffic also - look. I can't remember the top of my head. Anyway, that's the psychology, what's the next thing that they require. And then upsell second is the same thing.

However in my mind, there's this stage, individuals go through a growth phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your presents and selling, and starting an organization (business). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not because numbers aren't as well as, as that a person. Yeah, it's killing it. courses. Well, it is eliminating. I just taught on, I suggest, I got the invisible funnel stuff, which we discussed last time and you said something, I believe at the last inner circle conference, or possibly you stated it in the newsletter and you stated, I don't know why, however nobody ever test this.

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Well, congratulations. I imply, and I'm really grateful that you did it too because, I 'd been a member of GKSC for, I do not understand, since the early 2000s, and I canceled my subscription, and it just had lost so much, that it had in the past and you have actually brought everything back (read russell's first).

Can I share one idea that came from Kennedy's stuff that might assist individuals? Okay. So this is for those who're viewing the video version. If you're on the audio, just think of something truly cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't know Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (life).

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Rob Kosberg: Did you have to purchase a facsimile machine by the way? How do you even do? We tried to, they don't sell fax. You can't physically buy a fax maker any longer unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 bucks a month, he 'd send a fax every single month to these people, or excuse me each week. So every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing pointer or technique or psychology.

I would buy it. Oh yeah. And it was a thing someone stated, and then, it passed away, it was a fax and it died. Numerous things, I desire to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the individuals that I love and cherish. And so I went through that.

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And I do not have to write anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a telephone directory (russell brunson's book).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It's for stay-at-home moms who want to build a business of their own. It's for the college grad who wants to make extra money online. Ultimately, it's for crazy entrepreneur-types who want to change the world and build a better life.

What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event. Prospects often enter a click funnel through a link on a social media post, a paid search ad or an email. That link takes the prospect to a landing page specific to a product or service your business sells. Jul 16, 2020

Russell Brunson has officially stepped down as the CEO of ClickFunnels. After seven years of incredible growth, shattering every goal they set, he was at a point where he didn't know what he wanted to do with his life.

ClickFunnels is more than worth it if you are prepared to invest in and focus on: marketing, creating product interest, lead generation, customer conversion, high-converting landing pages, email marketing, sales funnel automation, and general e-commerce marketing. Mar 10, 2022

ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020